| Learn how to use Authentication to Make Your Website Trusted |
There are hundreds of millions of websites on the internet, all competing for attention. How do you make your website stand out from the crowd?
There is nothing better than a recommendation. People instinctively place trust in someone if they receive a good recommendation from someone else whom they already trust.
But how do you trust a recommendation or testimonial that is simply left on a website?! It could have been written just for the purpose to deceive or mislead visitors! We
will propose a novel modification of the solution for publishing testimonials, whereby the visitor can authenticate (verify) the origin and integrity of a testimonial with
minimal effort. The solution is an all-win scheme:
- win for the website owner as the visitor can confirm the authenticity of the testimonials on their website and thus demonstrate and increase the trustworthiness of their site, products and/or services;
- win for the website visitor as they can confirm the quality of the website, product and/or service which they are considering;
- win for the testimonial-giver as they receive a back-link to their website, thus increasing their traffic and search engine ranking.
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| Introduction |
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In the introduction, we consider some of the processes currently available with regards to how testimonials and reviews are given to websites.
Go to the Introduction
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| Authentication Protocol |
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The Authentication Protocol gives a proper solution of the problems discussed in the introduction.
Go to Authentication Protocol
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| Example |
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This part gives an example of a possible implementation of the Authentication Protocol above.
Go to An Example of Implementation
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| Best Practices |
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This part lists the best practices of how to publish authenticatable testimonials on a website and how to authenticate them.
Go to Best Practices
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Go Back to Learning
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